Free MSRP & Retail Calculator
Calculate exact Cost of Goods Sold, MSRP, wholesale markup, and retail profit margins instantly. The ultimate free tool for clothing brands and independent designers.
Cost Breakdown
Enter your landed costs per unit.
Pricing Strategy
Optimized using psychological pricing bounds.
The total cost to produce one item and get it to your warehouse.
Recommended price when selling to boutiques (typically 2-2.5x COGS).
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Mastering Fashion
Retail Math & MSRP
Most fashion founders fail not because of their designs, but because of their math. The Pricing Architect was built to help you calculate Retail Markup and protect your profit margins. By factorizing every cost-from fabric to inbound freight-you ensure your business is sustainable from day one.
Our tool uses the professional "Landed COGS" formula and Keystone Markup standards used by global apparel brands. This ensures that when you scale to wholesale or luxury retail, your price point is already optimized for success.
01Calculate Your Landed Cost
Enter your raw material costs, manufacturing labor, and inbound freight. Don't forget the small details like hardware, labels, and packaging-these "micro-costs" often eat up 5-10% of profit if ignored.
02Select Your Markup Strategy
Choose DTC for direct web sales, Wholesale if you plan to sell to boutiques, or Luxury for high-premium positioning. Each strategy uses a specific multiplier designed to cover your operational overhead.
03Finalize with Psychology
The tool automatically applies "Psychological Pricing" rules. For mass-market, it uses the .99 rule to trigger value perception. For luxury, it rounds to clean numbers to preserve exclusivity and brand prestige.
High-Margin Pricing Strategies
Calculated for luxury, wholesale, and direct-to-consumer models.
The Science of Fashion Pricing
Underpricing is the number one reason independent clothing brands fail. We built this tool to give you the exact formulas used by global luxury houses and top DTC brands.
Total Landed COGS Breakdown
Accurately calculate your Cost of Goods Sold by factoring in hidden costs like packaging, hardware, and inbound freight-not just fabric.
Psychological Pricing Engine
We don't just multiply your costs. We round your final prices using proven psychological retail bounds (e.g., $49.99 instead of $51.20) for higher conversions.
Wholesale & Luxury Strategies
Switch between standard Direct-to-Consumer (DTC), B2B Wholesale, or high-margin Luxury pricing structures with a single click.
Profit Protection
See exactly how much net profit you make per unit. Never accidentally underprice a garment and lose money on customer acquisition again.
Frequently Asked Questions
Learn the industry standards for pricing your garments correctly.
What is a good profit margin for a clothing brand?
A healthy gross profit margin for a Direct-to-Consumer (DTC) fashion brand is typically between 60% and 75%. This ensures you have enough room for marketing (CAC) and operational costs.
What is Keystone Pricing in fashion?
Keystone pricing is a retail strategy where the product is sold for double its wholesale price (or 4x its manufacturing cost). Our calculator helps you automate this math instantly to ensure you never lose money on a production run.
How do you calculate the Wholesale price?
Wholesale prices are generally calculated as 2x to 2.5x your total Landed COGS. This gives boutique owners enough room to mark it up to retail without cutting into their margins.
What does "Psychological Pricing" mean?
Instead of pricing an item at exactly $43.60, the calculator rounds it to $44.99. For luxury pricing, it rounds up to clean tens (e.g., $450) as luxury consumers perceive decimals as "cheap".
Should I include shipping to the customer in COGS?
No. COGS (Cost of Goods Sold) should only include the costs to manufacture the item and get it to your warehouse (Inbound Shipping). Outbound shipping is an operational expense.
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