Free MSRP and retail price calculator for clothing
Enter what one garment costs you to make, and see a suggested retail price, a wholesale price and your gross margin. It takes a minute and helps you avoid pricing a piece below what it costs you.
- Cost
- Free
- Account
- None needed
- Strategies
- DTC 4x, Wholesale 5x, Luxury 8x
- Currency
- Shows $, but any currency works
Cost per garment
Enter what one finished piece costs you to make and receive.
Pricing strategy
Suggested retail price
Rounded to end in .99.
Total landed cost (COGS)
$0.00
What one item costs to make and get to your warehouse.
Wholesale price
$0.00
2.2 times your landed cost, a starting point when selling to boutiques.
What this clothing markup calculator does
It adds up your landed cost, which is fabric, trims, manufacturing, packaging and inbound shipping. That total is your cost of goods sold, or COGS. It then multiplies COGS by the markup for the strategy you pick and rounds the price.
It also shows a wholesale price at 2.2 times COGS, plus your gross profit and margin. The dollar sign is only a label. Enter rupees and read the result in rupees, though you may want to round the final price yourself.
Who it is for
New clothing brands
You are pricing your first collection and want a starting point based on real costs.
Small sellers moving to retail
You have sold on Instagram at guessed prices and want to see if your margin holds up.
Brands selling to boutiques
You want to check that your retail price leaves room for a wholesale price.
How to calculate MSRP
Enter your costs per piece
Fill in fabric, trims, cut make and trim, packaging and inbound shipping for one unit.
Choose a pricing strategy
DTC multiplies your cost by 4, Wholesale by 5 and Luxury by 8.
Read your results
You see a suggested retail price, gross profit per unit, gross margin, total landed cost and a wholesale price.
Sense-check it
Compare the price with similar pieces in your market. If it is too high, look at your costs or your strategy.
What you get
- Your total landed cost per garment.
- A suggested retail price, rounded to end in .99, or rounded up to the next 10 for Luxury.
- A wholesale price at 2.2 times your landed cost.
- Gross profit per unit and gross margin percentage.
Honest limits
- The multipliers are fixed rules of thumb. They do not know your market or what your customers will pay.
- Gross profit is not your take-home profit. Ads, returns, delivery, rent, payment fees and tax all come out of it.
- The .99 ending is a common retail habit, not a proven way to increase sales for your store. In some currencies it will look odd.
- It prices one garment at a time. It does not handle discounts, sizes or minimum order quantities.
- This is a planning tool and not financial or accounting advice.
Tips for accurate numbers
The result is only as good as the costs you enter.
Include the small costs
Labels, buttons, thread and bags add up. Put them in trims or packaging.
Divide shared costs
For a bulk delivery fee, divide it by the number of pieces in that shipment.
Use your real production run
Costs at 20 pieces and 200 pieces are different. Use the cost for the quantity you will really order.
Leave room for discounts
If you run sales, work out your margin at the sale price too.
Fashion pricing questions
Something else? Write to [email protected].
How do I calculate MSRP?
Add up your landed cost for one piece, then multiply by a markup. For example, a landed cost of 26 at 4 times gives 104. This tool then rounds it, giving 104.99.
What is a good profit margin for a clothing brand?
It depends on your market and costs. Many direct-to-consumer brands aim for a gross margin of around 60% to 75%, to leave room for marketing and running costs. Treat that as a rough guide.
What is keystone pricing?
Keystone pricing means a retailer sells an item for double the price it paid at wholesale. The Wholesale strategy here gives a wholesale price of 2.2 times cost and a retail price of 5 times cost, so the retailer has room to work with.
How is the wholesale price calculated?
This tool uses 2.2 times your landed cost in every strategy. Many brands use somewhere around 2 to 2.5 times. Adjust it based on what your buyers expect.
Should I include delivery to the customer in COGS?
Usually no. COGS covers making the item and getting it to you. Delivery to the customer is normally counted as a running cost, but remember to pay for it from your margin.
Can I use rupees instead of dollars?
Yes. The math works the same in any currency. Ignore the dollar sign. You may want to round the final price to a number that looks normal in your market.
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Priced it? Now it needs good photos.
Make on-model product photos from your garment photo in the Modelfy studio. It uses credits. Free signup includes 10 credits, up to 5 photos.
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