Virtual fashion photography
Generate on-model photos from your garment photos, in studio, indoor or outdoor scenes. There is no shoot day to plan, so more of your range can have model photos.
AI fashion photography for fashion brands
Create your own AI fashion models, save them, and use them across a collection. Plan lookbooks, campaign images and product photos without arranging a shoot for every drop.
- Your own saved AI models for a recognisable look
- Try campaign ideas before you commit to a shoot
- Reuse poses and backgrounds across a collection
10 free credits at signup, up to 5 photos.
What a fashion brand gets from Modelfy
A brand is judged on how its images look together. Modelfy lets you build a small cast of AI models and a set of scenes, then use them for each new collection.
A cast of your own AI models
Describe a model or upload reference photos, then save the ones that suit your brand. Silver holds 4 custom models, Gold 6 and Studio 20.
Quicker campaign planning
Generate several directions for a collection and compare them in one sitting. You can use the results, or use them to brief a real photographer.
Models for your real customers
You choose who wears your clothes. Create models that look like the people you actually sell to, in your own market.
Images for each channel
Use the same photos on your website, in email and on social media. Download at 2K on paid plans and crop as each channel needs.
Lower cost per image
You avoid model fees, studio hire and location costs for the images you make here. A real shoot may still make sense for your biggest campaign of the year.
The studio tools that matter most for fashion brands
Create your brand's signature look
Most brands recognise their own look before they can describe it. Build it step by step: create a model, try them in your garments, and keep the ones who fit. Next season you already have your cast, and your new collection can look related to your last one.
- Create models from a description or reference photos
- Save them to your library and reuse them
- Creating a model uses 3 credits
One garment, every colorway
A hero colorway usually gets the full shoot while the others get a flat lay. With Modelfy, you can give each colorway on-model images in the same scene, so your whole range is shown properly.
- Upload each colorway as a separate garment
- Keep the model, pose and scene the same
- Check color against the real fabric each time
Images for lookbooks, ads and email
Once your garments are in the library, you can place them in a new scene when a campaign needs one. Save the backgrounds you use most, so a lookbook and its ads look like they came from one shoot.
- Studio, indoor and outdoor backgrounds
- Saved poses and backgrounds in one library
- 2K downloads on paid plans
How it works for fashion brands
Photograph the garment
A flat lay, hanger or ghost mannequin photo is enough, and a phone camera is fine. Use good light and keep the whole garment in frame.
Choose a model and a scene
Pick a saved AI model or create a new one for 8 credits. Then choose a pose and a background. There are no prompts to write.
Generate and check
A photo uses 2 to 12 credits and is usually ready within minutes. Compare it with the real garment, and try again if something is off.
Use them across your channels
Download the photos you approve and use them on your website, in email and on social media.
How fashion brands can use Modelfy
Keep a seasonal collection looking like one set
Use the same small cast of models and two or three scenes for the entire collection. Your collection page looks planned, even if each image was made on a different day.
- Choose your models and scenes first
- Generate each garment with those settings
- Review the full set together before publishing
Try a campaign idea before you spend on it
Before you book a location, test the idea. Put your hero pieces in a few settings and see which holds together. It costs a few credits instead of a shoot day.
- Compare scenes side by side
- Share options with your team
- Use the results as a brief, or publish them
Spend your shoot budget where it counts
You may still want a real photographer for a flagship campaign. Modelfy can handle the many everyday product images, so your shoot budget goes to the images that need it most.
- Use AI for everyday product images
- Keep real shoots for key campaigns
- Make extra variations without booking again
What it costs
You start with 10 free credits, up to 5 photos. A 14-day Silver trial gives you 100 credits, and it needs a card.
| Plan | Monthly price | Credits | About |
|---|---|---|---|
| Silver | $29 | 400 | 200 photos, 14 cents each |
| Gold | $79 | 1200 | 600 photos, 13 cents each |
| Studio | $199 | 3500 | 1750 photos, 11 cents each |
One-time credit packs: 100 for $12, 300 for $29, 1000 for $79. Paid plans include 2K downloads.
Compare plans in fullWhat to keep in mind
- AI results can vary. Check logos, prints and color against the real garment before you publish.
- Modelfy makes still images. It does not replace a video shoot or a creative director.
- A saved model keeps a similar look across images, but small differences can appear from one image to the next.
Questions from fashion brands
Something else on your mind? Write to [email protected].
How can Modelfy help build my brand identity?
You can create your own AI models, save them, and use them across campaigns along with saved poses and backgrounds. Using the same small set of choices over time gives your images a recognisable style.
Can I keep my images consistent across seasonal collections?
Your saved models, poses and backgrounds stay in your library, so you can return to them next season. Small differences between images can happen, so review the set before it goes live.
How much faster can I plan a campaign with Modelfy?
A photo is usually ready within minutes, and there is no shoot to arrange. The total time depends on how many pieces you have and how many versions you want to review.
How does the cost compare with a traditional photoshoot?
A studio day often costs hundreds, and you pay again for each new collection. With Modelfy, a photo uses 2 to 12 credits, and Gold is $79 a month for 1200 credits, up to 600 photos. There are no model, studio or location fees for those images.
Can I show my clothes on different kinds of models?
Yes. You create models by describing them or by uploading reference photos, so you decide on their look. Results can vary, so generate a few and keep the ones that suit your brand.
Other ways sellers use Modelfy
All solutionsE-commerce Stores
If you sell many products, the problem is usually volume. Not every SKU can justify a shoot. Modelfy gives more of your catalog an on-model photo at a known cost per image.
Online Boutiques
A boutique sells taste. Customers come because of what you choose and how you show it. Modelfy helps you photograph small drops often, in a style you decide on.
Small Businesses
Many small sellers are their own photographer, packer and customer service team. Modelfy is meant to remove one job from that list, at a price you can plan for.
Try it on one garment from your own range.
Seeing your own piece on a model is the best way to judge whether Modelfy suits you. Your 10 free credits make up to 5 photos, and you do not need a plan to try it.