Free fashion photoshoot cost calculator
Get a rough budget for a traditional fashion shoot and compare it with AI photography. Move the sliders, and the estimate updates. The rates behind it are listed under the calculator, so you can judge them yourself.
- Cost
- Free
- Account
- None needed
- Currency
- Euros, using fixed example rates
- Treat it as
- A rough estimate, not a quote
Your shoot
Move the sliders to match a typical shoot for your brand.
Location
Traditional shoot, estimated
Assumes about 15 days until you have photos
Modelfy, estimated
Each photo usually takes a few minutes
Estimated difference
About 99.7% lower, on these assumed rates.
At the same estimate, that difference would cover about 379 more AI shoots of this size.
Assumed rates, not quotes: photographer €1500 a day, each model €800 a day, stylist €600 a day, location €500 a day (1.5 times that outdoors), retouching €50 an image. Modelfy is estimated at €0.50 an image with a €15 minimum. The outfit count does not change the totals.
What this photoshoot cost estimator does
A shoot has more costs than the photographer. This adds up photographer, models, styling, location and retouching, based on your number of models, shooting days and final images.
It uses one fixed set of example rates, which suit a professional shoot in a higher-cost market. Costs in Pakistan, India and many other places can be much lower, and a small shoot with a friend and a phone is cheaper still. Use the result as a way to think through your budget, and replace it with real quotes before you decide.
Who it is for
Founders planning a budget
You have never booked a shoot and want to see which costs to expect.
Teams comparing options
You want a simple side-by-side to start a conversation about AI versus a real shoot.
Anyone quoting a client
Use the line items as a checklist, then replace them with your local prices.
How to estimate your shoot
Set the size of your shoot
Use the sliders for number of models, final images and shooting days.
Choose a location
Pick Studio or Outdoor. Outdoor uses a higher location and equipment figure.
Read the breakdown
See the estimate for each line, and the estimated Modelfy cost for the same number of images.
Check the assumptions
Read the rates under the calculator and compare them with real quotes in your city.
What you get
- An estimated total for a traditional shoot, split into five cost lines.
- An estimated AI cost for the same number of final images.
- The difference in money and as a percentage.
- A list of the assumed rates, so nothing is hidden.
Honest limits
- The rates are fixed examples and are not based on your market. You cannot edit them here.
- The Modelfy figure is a simple estimate and not a price list. Real pricing is in credits: on Silver, a photo costs from about 14 US cents, at 2 credits each.
- The outfit slider is only there for your reference. It does not change the totals.
- It leaves out your own time, travel, food, sample shipping and the time you spend checking AI images.
- A real shoot and AI photos are not the same thing. A real shoot shows the true garment on a real person, and AI results need checking.
Tips for a useful estimate
Count final images
Think about how many photos you will actually publish, not how many will be taken on the day.
Get one local quote
Ask one photographer in your city for a day rate. It will tell you how close the example rates are for you.
Think about how often
One shoot may be fine. If you have new stock every week, it is the yearly total that matters.
Test before you decide
Before you rely on any AI figure, try it with a few of your own garments and see whether the quality works for you.
Photoshoot cost questions
Something else? Write to [email protected].
Where do these traditional shoot costs come from?
They are fixed example rates we chose for illustration: €1,500 a day for a photographer, €800 a day per model, €600 a day for a stylist, €500 a day for a location, and €50 per retouched image. They are not market data or quotes.
What is the average cost of a fashion photoshoot?
It varies a lot by city, team and number of looks. We do not have a reliable average to give you. The best approach is to ask two or three local photographers for a quote.
Is the Modelfy cost in the calculator my real price?
No, it is an estimate of €0.50 per image with a €15 minimum. Real prices are in credits. Paid plans start at $29 a month for 400 credits. The 14-day Silver trial includes 100 credits and needs a card.
Will AI photos really save me this much?
Your savings depend on your local prices and on how many images you need. AI does not replace every use of a real shoot, so test it on your own garments before you decide.
Is AI fashion photography suitable for a professional store?
Many sellers can use it for product and social images, but it depends on the garment and your standards. Check each image against the real piece. Customers should not be misled about what they are buying.
How long does AI generation take?
Each photo usually takes a few minutes. The time for a collection depends on how many pieces you have and how many times you regenerate.
Was this tool useful?
We use ratings to decide what to improve. We do not publish them.
Test the numbers on your own garment.
The best check is a real result. Free signup includes 10 credits, up to 5 photos. Upload one piece in the studio and compare.
More tools for clothing sellers
Some run free in your browser. Others use credits in the Modelfy studio. Each one says which.
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- AI Fashion PhotoshootUpload a garment photo and put it on an AI model without writing a prompt. From 2 credits a photo.Uses studio credits
- Virtual Try-OnChoose the garment, model and background yourself for a custom shoot. From 2 credits a photo.Uses studio credits