1. Who we are
Modelfy Technologies ("Modelfy", "we" or "us") runs the modelfy.app website and the studio at studio.modelfy.app. We are responsible for the personal data described in this policy. You can reach us at [email protected].
Last updated: November 2026
You trust us with your account details and your product photos. This policy explains what we collect, why we need it, who helps us handle it and the control you have.
Modelfy Technologies ("Modelfy", "we" or "us") runs the modelfy.app website and the studio at studio.modelfy.app. We are responsible for the personal data described in this policy. You can reach us at [email protected].
To generate an image, we send the relevant photos and instructions to our AI provider, Google Cloud (Vertex AI and Gemini models). The results are then stored on our servers so you can use them.
We do not use your uploads or generated images to train our own AI models. We will not publish them as examples or in our marketing without your permission. Our team may look at an image when we need to, for example to fix a problem you report or to investigate misuse.
If laws such as the GDPR apply to you, we rely on: performing our contract with you; our legitimate interests in running, securing and improving Modelfy; your consent, such as for optional analytics or marketing where it is required; and legal obligations.
We do not sell your personal data. We share it only with providers that help us run Modelfy:
We may also share data if the law requires it, to protect people or our rights, or as part of a sale or reorganization of the business.
Our providers and team may process data in other countries, including the European Union and the United States. Those countries can have different privacy laws from yours. Where the law requires it, we rely on safeguards such as the standard contract terms our providers offer.
We use cookies and browser storage to keep you signed in and remember your settings. Our website uses Google Analytics cookies to measure traffic, and the language selector uses Google Translate. If you play our demo video, it loads from YouTube's privacy-enhanced mode.
In the studio, we record actions you take, such as buttons used and tools opened, to find bugs and improve the product. You can clear or block cookies in your browser, but signing in may stop working if you block them all.
You can edit your profile in Settings and delete your account there under Settings. Cancelling a subscription is a separate step, so please cancel first.
Depending on where you live, you may also have the right to access, correct, delete or export your data, to object to or restrict certain uses, and to withdraw consent. To use these rights, email [email protected] from your account email. You can also complain to your local data protection authority.
We use measures such as encrypted connections, access controls and managed sign-in to protect your data. No online service can be completely secure. If you think your account has been compromised, please contact us straight away.
Modelfy is for people aged 18 and over. We do not knowingly collect data from children. If you believe a child has given us personal data, please contact us so we can delete it.
We may update this policy as Modelfy changes. We will update the date at the top of this page and tell you about important changes by email or in the studio.
Questions or requests about your data? Email [email protected].
Not sure whether Modelfy suits your clothes, or which plan to choose? Send us a message, or chat with us on WhatsApp.